New weekly show for sneaker enthusiasts to be distributed through the iHeartPodcast network
LOS ANGELES, October 29, 2019 – Premiere Networks and Dr. Dave Creative Entertainment announced today the launch of the “Legit Check” podcast, available tomorrow, October 30, on iHeartRadio and everywhere podcasts are heard.
Hosted by Yeezy Busta, the internet’s most infamous sneaker authenticator, “Legit Check” is a journey through the evolving and influential world of sneaker culture. Each week, Yeezy Busta will invite celebrities, musicians, comedians, athletes and other sneaker enthusiasts to discuss the state of sneaker culture –where it’s going, the people who influence it, the latest trends, its effect on music, and much more. They’ll also share personal stories and experiences, including their first pair of kicks.
On the first Episode of “Legit Check,” Yeezy Busta sits down with Qias Omar and Blazendary, two of the world’s biggest sneaker influencers who have amassed more than a million subscribers each on YouTube. They’ll discuss why sneaker culture has taken off, how some of its leaders got started, what they think the future holds, and more. Future episodes will be available Wednesdays at https://www.iheart.com/podcast/1119-legit-check-51655101/.
“Creating the ‘Legit Check’ podcast was a natural progression for my brand, as well as where I think the sneaker culture is headed,” said Yeezy Busta. “It’s still a niche market with a lot of history and culture, but it’s also becoming something accessible for people around the world to learn from. The point of this podcast is to blend the worlds of sneaker culture and street wear with relatable and interesting stories that will bring people together. That’s also why teaming up with iHeartRadio made the most sense - their reach and track record is unmatched. I’m really looking forward to this launch and the future.”
“We’re so excited to be working with Yeezy Busta, a foremost authority on all things sneaker culture,” said David “Dr. Dave” Kolin, EVP/Chief Content Officer of Dr. Dave Creative Entertainment. “He’s established himself as a major voice in the sneaker space with a robust following, and I can’t wait to see this podcast blossom. ‘Legit Check’ is a great addition to our podcast family, and what’s more, I’ll finally know what my two sons are talking about!”
Yeezy Busta grew up in Los Angeles where his passion for music and Hip Hop began to influence his fashion and love for rare sneakers at a young age. The sneaker community recognizes him as one of the most reliable sources to identify counterfeit shoes and clothing. Yeezy Busta developed the ability to identify legitimate footwear when he fell victim to owning a fake pair of sneakers himself, and he now helps fellow sneakerheads around the world to “legit check” their finds. He has garnered more than 800,000 social media followers and more than 32 million views on his YouTube channel in the process. In addition to creating his own platform, Yeezy Busta has led successful marketing campaigns for several brands including Adidas, SneakerCon and StockX, and has been featured by numerous media outlets, including VICE, Complex Magazine, Sole Collector and GQ. Fans can follow him on Twitter, Facebook, Instagram and YouTube.
iHeartRadio is available on more than 250 platforms and 2,000 different connected devices — including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles. Visit iHeart.com/apps to download iHeartRadio and listen to “Legit Check” now.
About Dr. Dave’s Creative Entertainment
Dr. Dave’s Creative Entertainment, a suite of multimedia morning show prep, comedy and production services for radio, television and digital platforms with more than 1,400 affiliates nationwide. Led by EVP/Chief Content Officer David “Dr. Dave” Kolin, the collection of cutting-edge production services also includes Dr. Dave’s Ultimate Prep, Dr. Dave’s Creative, Dr. Dave’s Custom and Dr. Dave URise. Stations interested in Dr. Dave can visit www.PremiereNetworks.com for more information.
About Premiere Networks
Premiere Networks, a subsidiary of iHeartMedia, syndicates more than 100 radio programs and services to more than 7,100 radio affiliations and reaches a quarter billion listeners monthly. Premiere offers the best in talk, entertainment and sports programming featuring the following personalities: Rush Limbaugh, Ryan Seacrest, Glenn Beck, Delilah, Steve Harvey, George Noory, John Boy and Billy, Sean Hannity, Elvis Duran, Dan Patrick, Kane, Mario Lopez, Bobby Bones, Cody Alan, Colin Cowherd, Johnjay and Rich, Rich Eisen, Big Boy, Brooke & Jubal, Buck Sexton, Doug Gottlieb, Enrique Santos, Nancy Grace, Jason Lee and others. For more information, please visit www.PremiereNetworks.com.
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