iHeartMedia Extends Partnership with Rush Limbaugh
New York, NY – January 7, 2020 – iHeartMedia, the leading audio company in America with a greater reach in the U.S. than any other radio or television outlet, announced today it has renewed and extended its partnership with Rush Limbaugh, the most-listened-to national radio talk show host in America. Specific terms were not announced, but the long-term, multi-platform agreement reflects The Rush Limbaugh Show’s decades-long dominance in the talk radio format, including increased audience levels and revenue.
Limbaugh will continue to host The Rush Limbaugh Show, which celebrated its 31st year in national syndication in August 2019. The program broadcasts weekdays from noon to 3 p.m. ET on more than 650 affiliates and can be heard by millions of listeners nationwide. Ad revenue for The Rush Limbaugh Show continues to grow, with 2020 marking a record-breaking upfront for the program. In addition to the popular Rush Limbaugh Show app, subscriptions to Rush 24/7 – the online destination for Rush’s premium radio program and digital content, as well as The Limbaugh Letter – a monthly print and digital magazine now in its 27th year, also continue to reach record levels.
“Growing up, dreaming of and pondering success, I never actually envisioned it to the degree I have experienced it,” said Limbaugh. “And it would not have happened without a huge audience of Americans, people who make the country work; hundreds of great radio stations who took a great risk 31 years ago; and the wonderful people at iHeartMedia, who know radio almost as well as I do. Now, four more years! There is nothing I would rather do!”
“There’s no one quite like Rush,” said Rich Bressler, President, Chief Operating Officer and Chief Financial Officer of iHeartMedia. “His ability to entertain, engage and inform millions of listeners, along with his unwavering commitment to radio, has set a standard for broadcast excellence for more than 30 years. We couldn’t be happier to extend our partnership and look forward to many years of continued growth and success.”
About Rush Limbaugh:
Rush Limbaugh is widely credited with reviving AM radio with the debut and ensuing massive popularity of his nationally-syndicated, self-titled program. Limbaugh and his partners launched The Rush Limbaugh Show on August 1, 1988, with 56 radio stations, and in just a few months, an additional 100 affiliates were added, thus paving the way for the expansion of the Talk radio format. The show continued to grow nationwide without the help of a major syndicator, so when listeners inquired about his network affiliation, Limbaugh began referring to his team as the Excellence in Broadcasting network, later dubbed the EIB. More than three decades later, The Rush Limbaugh Show continues to be the most-listened-to national radio talk show in America. Today, the program is syndicated by Premiere Networks on more than 650 stations nationwide, reaching more than 25 million listeners.
Limbaugh has been recognized by the National Association of Broadcasters with five Marconi Awards for “Syndicated Radio Personality of the Year,” tying for the most wins ever in the category (1992, 1995, 2000, 2005 and 2014). He was inducted into the Radio Hall of Fame in 1993, the National Association of Broadcasters Hall of Fame in 1998, and the Hall of Famous Missourians in 2012. Limbaugh, the best-selling author of The Way Things Ought To Be and See, I Told You So which have sold nearly 10 million copies to date – recently expanded his readership to a younger demographic. Limbaugh and his wife Kathryn co-wrote five #1 New York Times Bestselling time-travel adventures geared toward 8 to 12-year-olds. The award-winning Rush Revere Series uses the magic of time travel to take the reader back in time to experience key events and meet Exceptional Americans, such as Ben Franklin and George Washington. Thousands of copies of the books are donated to libraries, schools, homeschool conferences, and other initiatives each year, with a portion of the proceeds being donated to the Marine Corps-Law Enforcement Foundation, benefitting the surviving families of our fallen soldiers and first responders.
Most recently, Limbaugh created a “Stand Up For Betsy Ross!” line of merchandise with proceeds benefitting The Stephen Siller Tunnel to Towers Foundation, which provides financial assistance to military heroes and their families, as well as first responders. Since launching in July 2019, sales of the merchandise available at https://rushlimbaughshowstore.com/ have generated a charitable donation of $5 million dollars.
For more information, visit www.rushlimbaugh.com, www.rushrevere.com, and www.facebook.com/rushrevere.
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms including more than 850 live broadcast stations; streaming music, radio and on demand via its iHeartRadio digital service available across more than 250 platforms and 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, TVs and gaming consoles; through its influencers; social; branded iconic live music events; and podcasts as the #1 commercial podcast publisher globally. iHeartMedia also leads the audio industry in analytics and attribution technology for its marketing partners, using data from its massive consumer base. iHeartMedia is a division of iHeartMedia, Inc. (NASDAQ: IHRT). Visit iHeartMedia.com for more company information.